With a focus on one particular industry, this firm's goal was to become the first choice in online resources for journalists seeking information on outdoor recreation. Taking aim at a target market This public relations firm needed to provide media outlets with timely information, high resolution photos and interactive demos, all in convenient formats to encourage the widest possible use. Ease of uploads and downloads would be a key element in this site's success. The web site we developed aims right at the heart of that target market, with press kits, royalty-free photos, a free weekly e-release service and other resources, all prepared and formatted with the needs of journalists in mind. The site's owners can add new items quickly and easily through our iAdmin™ content management system. The latest news releases appear at the top of the home page automatically. Site users can download press releases, photos and other resources for use in articles, post or respond to "articles wanted" items, find out about trade shows and other events, and take part in the discussion forum. The combination of always-up-to-date content and a user-friendly format make this site a favorite resource for journalists, photographers, and media professionals in the outdoor recreation industry. <  BACK  >