 |
|
|
7 reasons to embrace online culture
Posted on Thursday, May 24, 2012
Category: Social Media
Author: Meghann Theurer
 |
|
| 7 reasons to embrace online culture Infographic |
|
|
More than likely if you are reading this, you are using some form of social media. Whether you clicked through from Facebook, Twitter, or email (yes, email is a form of social media - the first and oldest form that is) in order to get to this post you had to use some form of online mechanism to get here. My guess is that at least 3 out of 5 of you got here through a link on social media.
That said, the power and reach of social media continues to grow as mobile and tablet usage grows. According to inMobi Global Research mobile subscribers are spending more of their media time each day with handsets than with television. And most that are watching TV are also searching, chatting, shopping, and looking at Facebook while they do it.
Question: How many are reading this from a mobile device right now?
7 Reasons to embrace online culture [INFOGRAPHIC]
2 billion people are online. 85% of customers expect you (as a business) to be active in social media.
80% of business are NOT passionate. People want a relationship with the business they choose to follow, like, and communicate with. Customers find it important to see the Human side to your business and that you value and care about them.
68% of your Email subscribers and Twitter followers are likely to buy! 51% of Facebook fans are also likely to swipe their virtual plastic on your site.
55% more web hits when you're on social media.
Social media is just another way to communicate. Can you afford to not communicate with your customers?
You get an average 20-30% response rate for Emarketing mailings compared to an average direct mail campaign that has a response rate of 1-2%. It's math people!
77% of customers read brand posts, but don't necessarily comment. 17% comment and share experiences. 13% will post about you. Question: Do you inspire interaction or just push out sales? That will affect these percentages. Fact: People like you to talk about them, not hear you talk about yourself.
See the article and full sized infographic here.
|
|
|
| You must login to be able to post comments. |
|
|
|
|
|
|
|
|
